BSK: Values
This episode is part of the instructional content for the brand strategy kit. A list of all the related supporting content can be found in the description.
In this session, we are going to talk about defining your Values.
Why are values important to talk about and to write down?
There are several reasons:
People want to know what you stand for
It helps you work out your Positioning
Knowing your values helps you make decisions because they give you a framework to refer back to
Your values are all about How you do something. How you do things is sometimes more important than what you do.
Samples of values to circle in on are:
Approachable, Bold, Brave, Bright, Bubbly, Calm, Candid, Casual, Charming, Cheerful, Confident, Cool, Courageous, Creative, Daring, Delicate, Detailed, Determined, Discreet, Disruptive, Energetic, Exclusive, Fast, Fearless, Fun, Healthy, Helpful, Honest, Humble, Innovative, Inspiring, Joyful, Kind, Loyal, Luxurious, Mature, Minimal, Modern, Mysterious, Natural, Passionate, Peaceful, Persistent, Positive, Powerful, Professional, Relaxed, Reliable, Secure, Simple, Stable, Strong, Trustworthy, Unique, Vintage, Wise, Witty.
The simplest way to think about setting your values is in a team setting.
If you hired some people, maybe you already have, or you have a business partner, these people represent your brand - how would you want your team to conduct themselves? What do you want them to value and prioritize?
In other words, How would you want your team to operate when you're not in the room?
Those are the values. See you on the next one.
Last Updated: 28/Dec/2023