During 2021 regional businesses across Victoria were hit hard by financial troubles from a lack of tourism. Golf Fore Good was a ten-day tour of regional Victorian golf courses with the purpose of encouraging people to come visit, showcase the course in town, and show off the great attractions each place had on offer.
Deliverables:
This project involved preparing platforms, graphics, copy, and a narrative for the content to be posted in real-time as the tour took place. This was largely an Instagram project, so the deliverables were:
• A narrative for the whole story, premise, and characters involved.
• Website - landing page.
• Instagram profile.
• Instagram post templates for each town.
• Instagram post templates for each course.