BSK: Design

BSK
Written By Krystian O

Your visual identity is critical to your brand as it will be featured across all platforms, channels, Modes, and produced media assets. A design and aesthetic is how others will identify and recognise you, your idea, or what your team has developed. Be that when establishing a new business, refreshing your branding, or creating branded content.

 

Because of this variety of placements in which your branding will feature, a well-designed brand will have something called a Visual Language to accompany your visual identity; these terms can be interchanged and sometimes even more complicated ones used. For the sake of simplicity, good brand identity design typically consists of the following:

  • A logo - what it looks like, how it should and shouldn't be used.

  • Colours - what colours and colour codes are best associated with the brand's identity,

  • Fonts - which should be used in official correspondence or in produced media that best represents the brand.

Here's a video on the subject to learn more about brand identity books.

Some people have more confidence developing a project's visuals, while many struggle; it's nothing to be ashamed of, and much of design is like a muscle; working at it will help you develop.


To help with this, get your design muscle flexing and have a go at designing one of the following:

  • Your logo

  • Brochure or flyer

  • A mood board

  • Business card

  • A landing page

  • An Instagram post

 

Even if you won’t need to or want to use some of these straight away, designing what they would look like is a great way to understand the style and presentation of your brand.

 Why Design a brochure?

  • Brochures are great because they are simple - everyone knows what a brochure is and what it's for.

  • You can have a digital version or a printed version.

  • A brochure needs to be clear - you can't put too much.

  • It also needs to be too simple or abstract - you can't put too little.

 

Balancing these out in the exercise of developing a brochure is a great way to practice your design muscle.

 

Here are some websites and tools that can help you put together a design. 

  • Unsplash

  • Canva.com

  • Photologo

  • Ai illustrator

You might consider hiring help to support the design aspect of developing your brand, content, or campaign.


To help with this, here's a Studio blog post about the process of hiring help.


If you're looking to hire help, developing a mood board is a powerful element that helps speed up the process of creating your Design.


A mood board is a sample of images, logos, colours, fonts, and styles you like to look at as you're trying to work on your visual aesthetic. A mood board is a reference that you can show to the people you hire for help.


Note: a designer will take your mood board, ideas, and strategy and help you bring the concept to life through the design process and highlight the best design principles put into practice.

Last Updated: 29/Dec/2023

Krystian O
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BSK: Mode Selection