Joel Staub worked as an electrician for ten years when he decided to go out on his own and start Staub Electrical. We helped him craft a story, design a strategy, and pull together his existing assets - like a logo and a name - to create the Staub Electrical brand.
Story
Being an electrician means trying to compete with many other electricians and stand out from the crowd. We cantered the brand around Joel and his ‘co-worker’ Tony Spark to create an authenticity and level of engagement that you would not get with generic ideas and a standard approach.
Strategy
Because this was a new business, just getting off the ground, it was important to take budget into consideration. This was not only when conducting the initial brand build but also in the ongoing operating costs. We decided to keep the strategy simple and consistent, establishing a presence on:
• Website
• Linktr.ee
Content, Design, Systems
Delivered assets
• Business Cards
• Letterhead
• Print Flyer
• Digital Calling Card
• Email Signatures
• Instagram Infographics
• Uniform Design
• Staub Stamps
• Ute Signage
Systems
• Domain Page Setup.
• Google Ads Platform.
• Initial Instagram Content - to establish a presence and set a tone for the brand
